RESPONSIBILITY

ÀVORA is a Swedish design brand founded in the beliefs of creating timeless wardrobe heroes. We commit to longevity in our design, choosing qualities and materials carefully. We do classic iconic pieces reimagined.

An ÀVORA piece is a bold stylistic choice and a robust aesthetic identity that transcend seasons resisting fast trends. Instead, we dedicate ourselves to producing long-lasting apparel meant to be worn for years. This is why "timeless" remains as one of our core brand values.

ÀVORA’s ambition is to promote responsible consumption and garment ownership.

We want to inspire customers to be strong in there own style and build a wardrobe for present and for future with wardrobe heroes and personal favorites that will last years to come.

Sustainability is integrated in ÀVORA as a core value. All choices we do are carefully considered. We want to be proud of each one of our garments and all our choices along the way should represent who we are. We have a humble way, our targets in sustainability is set high and we will never be satisfied in this area, all actions matter and we carefully consider our choices.

Our production and sourcing are taken place in Turkey, Portugal & Sweden. Our aim is to work close and local and only with a few selected long term suppliers and partners, its important we share the same vision when it comes to social and environmental sustainability. We have a long term approach to all our suppliers, an approach that allows us mutually to ensure positive changes over time both for people and our climate.

One of our core values is having an eye for details, our packaging and trimmings are chosen with consciousness. All of our paper packaging and labels is crafted from 100% FSC®certified premium paper. FSC® certification ensures that products, in our case our paper comes from responsible managed forest.

We are currently also facing out all conventional plastic to recycled plastic certified with GRS®, global recycle standard, which is a 3-part verification system to ensure the end consumer the origin and content of the product.

Our long-term goal and aim is to only use transportations runed by green energy. Today no such methods are possible for global brands. We are in dialogue with our forwarding partners and we are dedicated to find a better way for future.

QUALITY PLEDGE

ÀVORA is a quality driven brand and each material is carefully chosen to fit the style and its purpose, we design for longevity and always with the aim to choose material with less impact on our environment.

We are very proud to use more premium materials and a high craftmanship in all our garments, nevertheless when striving for perfection there is always room for improvements and we are always humble and responsive on our path to refining our ÀVORA values. 

We carefully test all materials before our decision is made to reach our quality level. Our tests are made in 3^rd part accredited textile labs to make sure the quality and material is suitable and meet our demands. Our process for design is merged into function. 

Take care of your ÀVORA pieces. The right care will prolong garment lifetime and your beloved wardrobe heroes will stay with you for a long time ahead.

FIBER AND CARE GUIDE

Semi Natural Fibers

Viscose, Modal and Lyocell are so called regenerated fibers, the origin is natural but the fiber has been man-made. Viscose are often called artificial silk, the touch of the fabric is often very resembling to silk and have a natural luster and softness that is loved by many.

However, regenerated fibers can be unkind to our planet when it comes to excessive water and chemical usage. Its Avoras aim to always use viscose that is better produced and traceable to make sure the forestry is not from endangered forestry. For example, we prefer to use viscose from or Ecovero ™ from Lenzing™ or lyocell from Tencel ™

Please be careful with your garments made from Viscose or Lyocell, they often have a natural shrinkage and should always be washed cold and with care, iron and stretch when damp to regain the original shape and look. Follow care instructions. Wash less, instead air out and spot remove to prolong your garment life.

Natural fibers

Cotton is a natural material, its character is soft and durable. Cotton is also breathing and absorbing moist giving the carrier comfort. ÀVORA prefers to use organic cotton, it is a better choice since its produced and grown without the use of harmful pesticides and chemicals. 

Garments made from cotton is durable and long lasting. To prolong life of your garments made in cotton, follow care instructions carefully, wash less, instead air out and spot remove to prolong your garment life. Cotton have a natural shrinkage, we recommend to stretch and iron when damp to regain the original shape and look.

Linen Linen is a natural fiber that that is often used to make high quality fabrics. Linen is a favourite because of its durability, softness and strength. Avora prefer to use linen fibres from Europe due to less environmental impact. Always follow care instructions, wash less, since linen have a natural shrinkage steam or iron when damp to regain the the shape and lustre of the garment. 

Wool is an animal originated fiber. It is natural and breathable. Wool have very special features, keeping you warm in cold temperatures  and cool in warm temperature. Wool is also odor- and wrinkle-resistant, which means that wool clothing doesn’t need to be washed as often as other fiber types do, saving water and energy. 

Wool is extra important to wash less, instead air out and spot remove to prolong your garment life. Use special wool detergent for that little extra love or dry clean. Always follow care instructions,  we also recomend you to be extra careful with hot steaming and ironing – always use low temperatures. 

Its important for us to care for the animals in our value chain. All our suppliers needs to sign and commit to our animal welfare policy to guarantee the welfare of the animals. ÀVORA never use real fur or animal originated materials from endangered species.

Syntethic fibers 

Polyester and Polyamide are synthetic fibers. The character of the fibers is strength, durability, crease-resistant, and keep shape in garments well. Never the less synthetic fiber is made from fossil fuels and have a major climate impact, ÀVORA aims to use recycle polyester. 

Follow care instructions, wash less, instead air out and spot remove to prolong your garment life. Iron carefully with low temperature. 

Deadstock ÀVORA has chosen to work with deadstock materials when possible rather than creating and producing new fabrics. Using existing resources instead of creating new is always a good choice, not at least when it comes to reduce climate impact. 

PRODUCT CARE

Jeans and Denim 

Garments made in denim needs some extra attention. Avoid washing to keep the color, try to put your jeans in the freezer to fresh up or hang outside but always avoid direct sunlight or strong light since it might have a bleaching effect. The natural character of indigo color is to loose color with time which unfortunately means that it might bleed onto other textiles and garments, for example shoes or furniture. Be a little extra careful. If you need to wash your jeans, wash inside out, never use fabric softener or tumble dry. Always close zippers and buttons when washing. Wash with similar colors. 

Blazer and Jackets 

Try to avoid washing, spot removal and refresh by hang out. To keep shape and protect delicate material we mostly recommend dry cleaning for our blazers, coats and jackets. Store using a hanger made for suits to keep the shape. 

Chunky Knit 

We love our knit and with the right care they will be your companion for many years to come. Avora use premium materials and often we recommend dry cleaning to protect the shape and longevity of the garment. Always try to wash as less as possible, hang out in fresh air for self cleaning. When wet flat dry, store folded to keep shape. Stretch to regain shape. If needed use a textile comb carefully to remove pilling. 

ÀVORA recommend to choose a dry cleaning company with environmental certificate to be kinder to our planet.